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DOVECOTE + IDEA


INVESTING // ADVERTISING // TECHNOLOGY

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DOVECOTE + IDEA


INVESTING // ADVERTISING // TECHNOLOGY


Established in 2012

Headquarters located in Nashville, Tennessee

Founder-friendly management approach


Investments are multi-stage, multi-sector, and emphasize transformational technologies and companies.

As founders, operators and investors, we strive to be the best partners for entrepreneurs building recurring and systematic based product companies. We create partnerships with entrepreneurs at the earliest stages of creation and support them as their companies grow and evolve.

Dovecote Idea {DI} has been committed to helping exceptional entrepreneurs build lasting companies. Utilizing a focused, “prepared mind” approach to investing, we partner with businesses that show potential for significant long-term success in specific sectors. Emphasizing synergy in our portfolio enables us to offer the advantages of a cohesive, cooperative DI community, including access to an extensive network of past and present entrepreneurs. We know there is no one-size-fits-all approach to building a lasting company. As trusted peer, partner and confidant, we encourage our entrepreneurs to decide what their unique business requires to succeed. We help realize your vision with personalized, thoughtful and expeditious support.

While our venture experience is deep, what truly sets us apart is that we have founded and grown our own companies. We understand why people choose to start companies instead of pursuing the anonymous safety of working for others and the challenges and rewards that come with such pursuit.

We have been through every stage of the start-up process and commit the full range of our experience as well as our financial resources to ensure that our companies succeed.

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MARKET VOID

 

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CREATION PHASE

 

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EXECUTE

 

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Services


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Services


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Featured Clients


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Featured Clients


{PHOTOS EXPAND}


SPRINGER MOUNTAIN FARMS + WEBSITE  + VIDEO


US COMMUNITY CREDIT UNION + WEBSITE


HOTBOX FITNESS + WEBSITE


DIAMOND GUSSET JEANS + WEBSITE


8 LAVENDER LANE CATERING & EVENTS | WEBSITE


RIVERWOOD MANSION | WEBSITE


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PR + Production + Advertising


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PR + Production + Advertising


A MAN WHO STOPS ADVERTISING TO SAVE MONEY IS LIKE A MAN WHO STOPS A CLOCK TO SAVE TIME.
— Henry Ford

Our Goal

To consult companies on how to acquire new customers with a sustainable return on their advertising investment.


Problem

Audience Fragmentation. You are overwhelmed with the plight of reaching existing and prospective buyers through the ever expanding media landscape.

DI understands the challenges business face today within this vast media landscape.  With over 17 years of experience and a full offering of services in interactive, design, creative, print, TV, and radio, we will connect your business with the proper media mix to achieve your ROI goals.  DI offers professional advertising procurement and negotiate to stretch your budget and increase underlying value.


Idea

Dovecote delivers the "IDEA" that overcome market obstacles.


MEDIA PRODUCTION

Full Service ad production in digital, print, video, and auditory forms.


Market Research

In order to get your product in front of the right audience, at the right time, at the right place.  We will analyze your market size, competitive environment, growth potential and media costs. DI utilizes qualitative data from various polling companies.  No more throwing darts in the dark.  Your budget deserves a plan built upon real numbers.


Web Design

Display / Mobile, Pay Per Click, Social, Email.  Create a new launching point for you company.  Graphic Design and site infrastructure will enable you to create a new launching point for your company.

Graphic design is not all of web design.  DI utlizes effective content, SEO, and usibility to achieve desired results.


SEARCH ENGINE OPTIMIZATION + PAY PER CLICK

It’s Google’s world, we are just living in it.  Let our team utilize the latest best practices to increase your rank performance on key search words.  We create trackable lead pipelines to deliver new customers to your website and storefront.


Social

Your employees shouldn’t be playing on Facebook all day.  Neither should you.  Our team will provide a custom content calendar for the growing list of must have social media platforms your business should utilize.  DI is up to date on the best pracitces to position your company within the ever evolving social media landscape.


Radio

Broadcast, Podcast, Online Streaming


Print

Magazines, Newspaper, Direct Mail


Display Advertising

Display ads enable you to use Geographic, Demographic, and Behavioral targeting to find your ideal customer, at the right place, at the right time.

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    FITNESS


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    FITNESS


    IMPULSE vs. RECURRING? RECURRING REVENUE BUILDS BUSINESS, IMPULSE PURCHASING BUILDS YOUR HOUSE.
    — SRS

    With over 6+ years of financial and ownership interest in the MMA and dynamic fitness industry, DI boast an incredible knowledge based in recurring revenue business models.  Fitness companies are made or broken on their financial game plan regarding pricing, labor, and scale.  Personal Training companies are meant to be one man bands unless you are the facilitator (landlord).  Group fitness and static gyms are dependent amongst high volume and large square footage based venues.

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    DI’s focus in the fitness industry is determining the length of time to hit scale.  This information allows us to determine short term debt vs ROI as well as brand value vs franchising.

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    Restaurants


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    Restaurants


    NEVER PUT A CHEF IN THE OFFICE. OWNERSHIP IS ABOUT SELLING YOUR EXPERIENCE, NOT FILING PAPERWORK
    — SRS

    SLEEPLESS NIGHTS + HIGH TURN OVER + COST CONTROL + THEFT + LIABILITY + COMPETITION

     

    Pump your brakes before opening your own restaurant / bar.  Cover all 100 of your basics, then make your decision.  DI carries 10+ years of hands on investing and operating experience in the food and beverage industry.  We specialize in helping restaurant owners, chefs, and mixologist receive proper funding, forecasting, buildout cost analysis, legal representation, human resource development, on premise training, break even analysis, marketing installation, and operational logistics.  There is no hiding that this is one of the most competitive retail / impulse industries in the world.

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    Depending on the size and scale of the concept, having smart minded investors is the first step. DI funds the assistance of real estate experts and demographic information to determine competitive product strength and proper product pricing. Our investment interest for this industry is centered around the creative people that support it. No restaurant will succeed if the creative and/or social people are in an office paying bills. Our game plan is focused around product/brand quality first.

    “WITHOUT COMPLETE PASSION FOR PRODUCT QUALITY AND BRAND VISION, YOU HAVE ZERO CHANCE OF SUCCESS IN FOOD AND ALCOHOL.”
    — 9 out of 10 RESTAURANT OWNERS
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    Contact


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    Contact


     

    HQ Office

    1833 Welcome Lane
    Nashville, TN — 37216
     

     

    Billing & Mailing

    PO Box 60040
    Nashville, TN — 37206
     


    phone :: 615 208-9232   +   fax :: 615 647-8227   +   email :: management@di-agency.com


    Media Inquiries

    615 208-9232
    media@di-agency.com

    Use form below for all other inquiries

    Public Relations

    615 208-9232
    pr@di-agency.com

    Use form below for all other inquiries


    Careers

    Positions Available - INTERNSHIP

    Dates Available - Q3, Q4 2015

    Areas of Focus - Branding, Website Design, Public Relations, Product Logistics, Marketing | Advertising

    Contact Email - management@di-agency.com


    Legal {DI}

    LLC - Dovecote Idea, LLC (Investing & Management)

    DBA - Dovecote Idea {DI}

    Tax ID - 45-4832815

    W9 - Download

    Legal {DIA}

    LLC - DI Agency, LLC (Advertising & Media)

    DBA - Dovecote Idea {DI}

    Tax ID - 47-1470156

    W9 - Download

    LEGAL {DIT}

    LLC - DI Technology (Technology Services)

    DBA - Dovecote Idea {DI}

    Tax ID - 47-3146848

    W9 - Download


    Vendors - Blank W-9 and send to management@di-agency.com


    Contact Us